A real time and battery saver! Ĭam Card: Put all those business cards to good use. Text Web: This app lets you download only the text part of the website. This sleep machine app plays sounds that make it easy to fall asleep. Sleep pillow: Experts show that the key to being more productive is to get a good night sleep. ![]() Pocket: This app creates a list of items to read later instead of the pressure to focus on it now. A real time saver! Įverclip: Makes it easy to clip anything you find on your smartphone to Evernote: This app stores them all in one place on your phone. Password Wallet: It is becoming increasingly hard to remember all your passwords. This includes files, messages, to-do lists and addresses. ![]() PushBullet: Moves snippets of what you need easily from your computer to your phone for later use. MR: What are some of your other favorite applications? Other mobile applications with great return on investment include Square, which helps businesses take on-site, mobile payments, and Any.DOor Astrid, both project management applications which help set tasks and reminders for small business owners and their employees. Applications able to aggregate content from social media channels and other online communities will prove their worth almost immediately. Also, as I mentioned earlier, online community management is increasingly important. Of course, adopting new technology usually requires an upfront time and money investment however, the right technology can be even more beneficial than a second (or third) set of helping hands.įor example: As businesses continue to mobilize, collaboration technologies and applications that allow secure document sharing and project management via mobile devices will become critical to their success. The key is to find the technologies that will add true value to one’s specific business needs and the applications that will give a small business the data to make its employees productive and its customers happy. MR: With so many mobile technologies and more than a million available mobile apps, how can businesses key up? What new mobile technologies or applications should businesses adopt in 2013?īM: There will always be more technologies and devices than any one business can employ. Potential customers will value that “earned media” more than advertising or traditional marketing. Ask and incentivize customers to post reviews online. Listen to what customers are saying about your company, make changes based on their suggestions, and build a community for your raving fans. MR: Any advice on addressing that obstacle?īM: Focus on customer service as a competitive advantage in the marketplace. Today’s small businesses must work hard to keep that reputation strong. As we discuss in Small Town Rules, this makes a company's reputation – online and off – more important than ever. There are no longer geographic barriers to distribution, and online peer and product reviews are increasingly important buying criteria. What would you say is the biggest obstacle for small businesses looking to reimagine their business strategy in 2013?īM: For most small businesses, the biggest obstacle is understanding how today’s consumer makes purchasing decisions. MR: Thanks for taking time to talk today, Barry. T-Mobile Vice President of B2B Marketing Milan Ruzicka discusses tips and tricks with Barry Moltz, a serial entrepreneur, small business consultant, and the author of several books on small business success. ![]() So, how do small businesses get “unstuck” in 2013? ![]() With limited time and resources, it is easy for small businesses to stick to the same trusted technology strategies and solutions year after year.
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